Question 1

What is a visual sales funnel for real estate developers?

Accepted Answer

It is a connected system of visual content that moves the buyer through every stage: an AI reel captures attention, a CGI film builds desire, renders anchor trust, and a 360° tour plus configurator lead to the request. Not one clip, but the whole path from first touch to deal.

Question 2

Why is one CGI video not enough for a property launch?

Accepted Answer

A video covers only one stage — engagement. But without a reel before it to bring traffic, or renders and a tour after it to close trust and the lead, the buyer leaves. A funnel works when every stage is covered, not just one.

Question 3

How do AI reels support real estate marketing?

Accepted Answer

Short AI clips cut through banner blindness on Instagram, TikTok and Shorts. They show a lifestyle rather than an ad and bring the audience to the website before construction starts — that is the top of the funnel.

Question 4

What is the difference between renders, CGI video and 360° tours?

Accepted Answer

Renders are static images that anchor trust and the project standard. CGI video creates emotion and engagement. A 360° tour and configurator add interactivity: the buyer walks the space and picks options themselves. Each format solves its own funnel stage.

Question 5

What goes into the budget for a visual funnel?

Accepted Answer

You can order a single format or assemble the full funnel — reels, a CGI film, renders and interactive. The budget depends on project scope, the number of formats and 3D-scene complexity — leave a request and we'll scope an estimate for your project.

Question 6

What materials are needed to start?

Accepted Answer

An architectural concept or BIM/Revit model, layouts and a brand book if you have one are enough to start. From there we advise which formats close your funnel stages.

Question 7

Can SOLAR CGI build content from existing 3D scenes?

Accepted Answer

Yes. One set of 3D scenes is reused across all formats: reels, a 3D film, renders and a 360° tour are built from it. That is the «one process — full funnel» principle.

Question 8

Is this suitable for investor presentations?

Accepted Answer

Yes. Renders, CGI video and interactive give an investor deck visual clarity: the future value of the project is shown before construction is complete, in one coherent story.

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