Visual
sales funnelFOR REAL ESTATE DEVELOPERS
We sell your project before the first pile.
From reel to deposit — four formats, one pipeline. A marketer sees exactly where the funnel loses the buyer: attention, engagement, trust or the lead.
The buyer can't picture what isn't built yet. They hesitate. Leave to think. Never come back.
Every month of delay — frozen capital and discounts you never planned.
Where does your funnel lose the buyer?
A developer’s marketing rarely breaks all at once. Usually one stage drops out: no attention, no engagement, no trust, or no path to a lead. This page shows which visual asset closes each gap.
AI Reels & Promo Teasers
Reach & Traffic
WE STOP THE THUMB
Reach & Traffic
Solution: AI Reels & Promo Teasers
Reels and stories that cut through banner blindness. The buyer sees not an ad, but their own need: calm, rest, success, income, confidence, a terrace, silence. Replays. Forwards. Clicks through to the website. Before ground breaks.
FUNNEL GAP
a project exists — but nothing makes the scroll stop.
WHERE TO APPLY
Instagram · TikTok · YouTube Shorts · targeted ads
FROM
$500+
Cinematic 3D Video · UE5
Engagement & Warm-up
THE BUYER FALLS BEFORE GROUND BREAKS
Engagement & Warm-up
Solution: Cinematic CGI Film
A CGI film answers the questions buyers rarely say out loud: why it is worth the money, what lifestyle they get, whether the project can be trusted, and whether they want to go deeper. The film creates engagement and leads them onward — to layouts, numbers, tours and the sales call.
FUNNEL GAP
attention is there — the value isn’t, and engagement stalls.
WHERE TO APPLY
Website · landing page · showroom · pitch deck
FROM
$9,100+
WE ANCHOR EMOTION IN FACT
Trust & Brand
Solution: Marketing Renders & Key Visuals
After emotion comes proof. Renders lock the standard: architecture, materials, views, the life inside. Desire becomes certainty — and sales gets a visual anchor.
FUNNEL GAP
interest is there — what they’re paying for isn’t visible yet.
WHERE TO APPLY
Website · billboards · investor deck · sales office
FROM
$900+
FINGER ON THE BUY BUTTON
Conversion & Close
Solution: 360° Tour & UE5 Configurator
The buyer walks the space, picks options, compares layouts, sees how it fits their life or their investment. Tour and configurator answer the questions before the sales call — and lead to the request.
FUNNEL GAP
they study it — but never make the request.
WHERE TO APPLY
Website · showroom · sales tablet · CRM
FROM
$1,100+
Even one additional sale can cover the cost of the visual pipeline.
CASE
Slokker Homes
10 consecutive projects, no tender. Video + 360° tour created a repeatable sales funnel.
CASE
Sezar Group
5 consecutive projects on AI-motion. Reels in targeted ads launched the top of funnel without new production.
CLIENTS
Slokker Homes · Sezar Group · BI Group · EXPO · KSK · Kino-Faza
Direct team access. No account managers.
PRINCIPLE
ONE PIPELINE.
FULL FUNNEL.
One set of 3D scenes. Four formats. The entire buyer journey — from reel to deposit.
SINGLE ASSET
from $500
FULL FUNNEL
from $18,000
Visual funnel — questions
What is a visual sales funnel for real estate developers?+
It is a connected system of visual content that moves the buyer through every stage: an AI reel captures attention, a CGI film builds desire, renders anchor trust, and a 360° tour plus configurator lead to the request. Not one clip, but the whole path from first touch to deal.
Why is one CGI video not enough for a property launch?+
A video covers only one stage — engagement. But without a reel before it to bring traffic, or renders and a tour after it to close trust and the lead, the buyer leaves. A funnel works when every stage is covered, not just one.
How do AI reels support real estate marketing?+
Short AI clips cut through banner blindness on Instagram, TikTok and Shorts. They show a lifestyle rather than an ad and bring the audience to the website before construction starts — that is the top of the funnel.
What is the difference between renders, CGI video and 360° tours?+
Renders are static images that anchor trust and the project standard. CGI video creates emotion and engagement. A 360° tour and configurator add interactivity: the buyer walks the space and picks options themselves. Each format solves its own funnel stage.
What budget is needed for a complete real estate visual funnel?+
Single visual assets start from $500. A full real estate visual funnel — reels, a CGI film, renders and interactive combined — usually starts from $18,000 and depends on project scope and the number of formats.
What materials are needed to start?+
An architectural concept or BIM/Revit model, layouts and a brand book if you have one are enough to start. From there we advise which formats close your funnel stages.
Can SOLAR CGI build content from existing 3D scenes?+
Yes. One set of 3D scenes is reused across all formats: reels, a CGI film, renders and a 360° tour are built from it. That is the «one pipeline — full funnel» principle.
Is this suitable for investor presentations?+
Yes. Renders, CGI video and interactive give an investor deck visual clarity: the future value of the project is shown before construction is complete, in one coherent story.
CLOSE THE GAP
IN YOUR VISUAL FUNNEL.
Show us the project, the launch stage and your current materials. We’ll point out where a visual asset is missing: reach, engagement, trust or conversion.